We adults consist of 65% water, and we have to drink a couple of litres a day to feel good. We can do without food for several days, but not water. Water is tasty and it’s a great thirst-quencher.
But why does the average family carry home almost 100 kg of water every year from the shops and supermarkets? We buy a whole lot of bottled water, 200 million litres a year, in the form of still, carbonated and flavoured water. Isn’t that really a case of crossing the brook to look for water when in fact our country has plentiful supplies of absolutely excellent water?
Packaging and transporting water imposes an unnecessary burden on our environment and our wallets. We pay good money for water of the very same quality that we get from our kitchen taps. Here are three examples:
• 50 kronor a litre is what we pay for water in the local corner shop
• 4 kronor a litre is what we pay if we carbonate our own tap-water at home
• 0.02 kronor/litre is what we pay for our tap-water without carbonating it
Why on earth didn’t I come up with the brilliant idea of packaging something that costs less than 20 kronor for 1000 litres and then selling it on for 50,000 kronor?
If we really want to drink carbonated water, we can do what the Lindells do and fit an extra tap in the kitchen. This produces regular tap-water with bubbles. The family members can drink carbonated water with a clean conscience, because all they need to do is to buy a new carbon dioxide cylinder every now and again. No bottles that need to be transported home from the shops, and then back to the recycling station. That’s good both for the environment and the wallet.
Lars Ejeklint, Vattenfall